Social Media Week - New York

Social Graph Optimization, sponsored by Meebo and hosted by JWT THIS EVENT IS SOLD OUT

Wednesday, February 3
12:00pm - 2:00pm	P	Social Graph Optimization, sponsored by Meebo and hosted by JWT THIS EVENT IS SOLD OUT << less at JWT 466 Lexington Avenue New York, NY 10017
Click here About  With so much choice in how consumers tap into to their social graph, how do media and brands reach, connect and influence these networks at scale? As consumers get entrenched in an increasing number of general and niche social networks, the challenge for organizations to both reach and influence them is getting tougher. This wealth of options is happening both within social networks like Facebook, and externally on email, IM and others. As these channels are reaching ubiquity amongst connected users and are increasingly integrated with 'Connects' from Facebook and Google, the business world has got to wrap its head around how to engage, interact and influence this audience. But how? What techniques will work without irritating users and staff trying to scale their efforts to maximize the audience? And what does the future hold? Is a world where all these tools are connected a marketing panacea? Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate. Speaker/Artist(s)  Meebo CEO Seth Sternberg is confirmed to speak and will be joined by other experts in the study of social graphing. Panel will be moderated by Scott Galloway, Clinical Associate Professor of Marketing at NYU Stern. Hashem Bajwa Head of Digital at Droga 5, Mark Ghuneim, CEO, Founder of Wiredset and Trendrr, David Berkowitz, Senior Director of Emerging Media & Innovation for agency 360i & Anna O'Brien, Social media enthusiast with a background in web analytics, database marketing, & business intelligence Host Organization(s)  JWT

Note: Number of attendees reflects schedules created not registrations.

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LeavittDC kellymccoywilliams hazeliz AnnaOBrien susannaspeier cybergal99 tonyzeoli colinmasson lpost3698 joemull Merrynell holleyatkinson nathanleebush gaytheologian thekbuzz fuadb jenniferbutte xyzmarketing jaimesoper jaredhendler ilanrosenrauch akandel annemariedooling DanielLammon nnyc wesleyross stuwall jbmikejohn-baptiste Skolber JustJon fongflex ddarras sah223 deniselao01 j2hole cynthiahellen CSLucas abmendez dougkrugman

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