Registration will open from January 18th.
If you would like to be notified when event registration is live, please contact info@socialmediaweekny.com
If you would like to register your own event, please go here.
9:00 AM
to 11:00 AM
Crowdsourcery Potions 101: Why Some Marketing Potions Fail and Others Thrive, Hosted By JWT THIS EVENT IS SOLD OUT
59 Attendees
Location
JWT
Type Panel
Moderator: John Winsor, CEO at Victors & Spoils Speakers: Ty Montague, Co-President and Chief Creative Officer, JWT North America Michael Lebowitz, Founder and CEO, Big Spaceship Saneel Radia, SVP, Alchemist at Denuo Faris Yakob, EVP Chief Technology Strategist at McCann Erickson New York
Some have predicted that crowdsourcing is the future of the marketing, advertising and industrial design industry. The phenomenon, they argue, will accelerate creativity across a larger network. Others, meanwhile, have predicted that it is a passing fad but one that downward pressure on prices on current agency work. So which is it? Does crowdsourcing represent the beginning of the end of creative organizations? Or does it herald the beginning of something bigger and transformational for those agencies - and for business in general?
12:00 PM
to 2:00 PM
Social Graph Optimization, sponsored by Meebo and hosted by JWT THIS EVENT IS SOLD OUT
204 Attendees
Location
JWT
Type Panel
Meebo CEO Seth Sternberg is confirmed to speak and will be joined by other experts in the study of social graphing. Panel will be moderated by Scott Galloway, Clinical Associate Professor of Marketing at NYU Stern. Hashem Bajwa Head of Digital at Droga 5, Mark Ghuneim, CEO, Founder of Wiredset and Trendrr, David Berkowitz, Senior Director of Emerging Media & Innovation for agency 360i & Anna O'Brien, Social media enthusiast with a background in web analytics, database marketing, & business intelligence
With so much choice in how consumers tap into to their social graph, how do media and brands reach, connect and influence these networks at scale? As consumers get entrenched in an increasing number of general and niche social networks, the challenge for organizations to both reach and influence them is getting tougher. This wealth of options is happening both within social networks like Facebook, and externally on email, IM and others. As these channels are reaching ubiquity amongst connected users and are increasingly integrated with 'Connects' from Facebook and Google, the business world has got to wrap its head around how to engage, interact and influence this audience. But how? What techniques will work without irritating users and staff trying to scale their efforts to maximize the audience? And what does the future hold? Is a world where all these tools are connected a marketing panacea? Join us as we explore these challenges, come armed with questions, opinions and get involved in the debate.
