Registration will open from January 18th.
If you would like to be notified when event registration is live, please contact info@socialmediaweekny.com
If you would like to register your own event, please go here.
10:30 AM
to 12:00 PM
Social Shopping
70 Attendees
Location
Porter Novelli
Type Panel
Brooke Moreland, Co-Founder of Fashism (http://fashism.com) Brooke Moreland is the founder of Fashism.com , a site that let's users get instant crowdsourced feedback on their style and fashion purchases. Aliza Freud, Founder and CEO of SheSpeaks (http://shespeaks.com) Aliza Freud, a recognized expert on marketing and women's insights, is the Founder and Chief Executive Officer of SheSpeaks, Inc. (www.shespeaks.com). SheSpeaks creates and operates consumer communities for brands that drive insights and brand advocacy. Following more than a decade in corporate, global brand management, Ms. Freud is acutely aware that in this era of increasing consumer control over media, marketers need to be smarter about winning consumers' attention and about integrating rapidly-evolving social networking tactics into the marketing mix. She was inspired to create SheSpeaks in 2007, based on the principle that women would thrive in a dedicated online community where they could gather, connect with others and see the power of their voices in action. Since then, SheSpeaks has worked with leading brands, including Pepsi, P&G, Garnier, Heinz, Food Network, Philips, AOL and more, to launch, evaluate and generate buzz about their products and services among target audiences. Moderated by Stephanie Agresta, EVP, Global Director Digital Strategy and Social Media at Porter Novelli (http://porternovelli.com) Stephanie Agresta has been a force in the online marketing industry for nearly 15 years. An expert in social media, affiliate program management and Web 2.0 strategies, her mission is to connect people, ideas, products and services using digital technology in new and inventive ways. Stephanie has been instrumental in developing innovative digital media strategies for Fortune 500 brands including Microsoft, Windows Mobile and PepsiCo. Stephanie started her career with iVillage, a women-focused Web destination and one of the first sites to build community online. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder. With Commerce360, a search marketing firm funded by First Round Capital, she launched an affiliate marketing division and served on a management team alongside nationally recognized technology executives. Stephanie comes to Porter Novelli after five years of developing her successful personal consultancy, forging partnerships with digital thought leaders and emerging technology companies. Representing the best of both worlds, she is known for combining innovation and insight with the accountability, focus and superior execution that Fortune 100 brands demand. Stephanie holds a master's degree in public affairs from the University of Minnesota and a bachelor's from Luther College. She blogs at internetgeekgirl.com and affiliate-karma.com/blog, and she tweets @stephagresta.
Consumers have always sought out advice from their friends and trusted networks when it comes to shopping. In today's networked world, social media is becoming an integral part of that experience. An increasing number of sites that offer community advice and reviews are gaining traction. Feeling good (or bad) about a purchase has become a public experience. Join us as we explore the intersection of social media and the shopping experience!
