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7:00 PM
to 8:00 PM
Augmented Reality for Public Relations - The Implications of the Outernet on Culture and Commerce
43 Attendees
Location
Sony Wonder Technology Labs
Type Panel
John C. Havens, SVP of Social Media at Porter Novelli, will moderate a panel with industry leaders from IBM, GE, and the Advertising Research Foundation to explore how AR could fundamentally change the way brands communicate with consumers. Many believe that AR provides a 'touchstone technology' that layers geo-data, social networking and location-based advertising in a seamless format for consumers. The ramifications for advertising and the idea of 'virtual air rights,' combined with myriad B2B and B2C applications may transform the fundamental way we look at the world around us.
Other panelists include: Jack Mason, Global Business Services, Strategic Programs and Social Media at IBM
Other panelists include: Jack Mason, Global Business Services, Strategic Programs and Social Media at IBM
While still an emerging technology, many major players in retail and technology are executing successful Augmented Reality (AR) campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people's social networks and providing clear incentives to purchase.
