Registration will open from January 18th.
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2:30 PM
to 4:30 PM
The Science of Social Media
376 Attendees
Location
The Advertising Research Foundation
Type Panel
Speakers Duncan J Watts, a principal research scientist at Yahoo! Research, and author of Six Degrees: The Science of a Connected Age Jeff Doak, CTO, Converseon Ned Winsborough, CI Manager, Consumer Networks, General Mills
According to a study by a research team at Penn State, 20% of Tweets are about brands. And it's not only Twitter where people are talking about brands. It also happens on Facebook, online forums, blogs, online communities, and other social networks. What makes people share so much information online? How can you better understand consumer behavior online to virally spread your message? Why does social media work, and why has it become such an effective form of communication? Learn how social psychology, user experience, site design, and an effective marketing strategy play into social media participation-and why word of mouth is one of the most powerful forms of marketing.
