Registration will open from January 18th.
If you would like to be notified when event registration is live, please contact info@socialmediaweekny.com
If you would like to register your own event, please go here.
8:30 AM
to 10:00 AM
Social Media Week Official Press Conference
103 Attendees
Location
The Paley Center for Media
Type Conference
Join Toby Daniels, Founder and Executive Director of Social Media Week, Christy Carpenter, the Paley Center for Media's Chief Operations Officer, Pip Marquez de la Plata, Chief Marketing Officer of Meebo, and Frank Cooper, PepsiCo's Chief Engagement Officer, together with Ian Shafer, CEO of Deep Focus and Social Media Week Advisory Board member, for a press briefing to kick off the global conference. YOU CAN REQUEST A PRESS PASS BY EMAILING PRESS@SOCIALMEDIAWEEKNY.COM
10:30 AM
to 12:30 PM
Branding the Future with Social Engagement, sponsored by Pepsi Refresh
338 Attendees
Location
The Paley Center for Media
Type Panel
Brian Morrisey, Digital Editor at AdWeek, will moderate this panel and panelists include Lauren Hobart, Chief Marketing Officer of Sparkling Brands, for Pepsi-Cola North America Beverages, Max Schorr, Co-founder of GOOD, Inc., Fabio Freyre, Vice President of Facebook, & Frank Cooper, Chief Engagement Officer of Pepsico
The opening session of Social Media Week will focus on a top-level discussion of the increasing importance in utilizing social media to grow and develop corporate brands in the twenty-first century.
12:00 PM
to 2:00 PM
Putting The Social In CSR, a ThinkSocial/Media Council event, sponsored by Pepsi Refresh Project THIS EVENT IS SOLD OUT
181 Attendees
Location
The Paley Center for Media
Type Panel
Confirmed participants include ThinkSocial Executive Director Jamie Daves, who will moderate the session, and Bonin Bough, Global Director of Digital and Social media at PepsiCo. They will be joined by others from the advertising and social cause space.
As part of the evolving worlds of advertising and marketing, it has become increasingly important for organizations to create meaningful change through social media campaigns that drive reach, engagement & impact. Causes such as Pepsi Refresh and Product RED encourage/enable consumers to "share" brands that make a difference, and social media enables engagement and impact to scale. This panel will convene to examine new Corporate Social Responsibility (CSR) strategies being put forth and what is to come.
