Registration will open from January 18th.

If you would like to be notified when event registration is live, please contact info@socialmediaweekny.com

If you would like to register your own event, please go here.

Marshall Sponder

 
 

My Schedule

 

8:30 AM
to 10:00 AM

Social Media Week Official Press Conference
103 Attendees
Location The Paley Center for Media
Type  Conference
  Join Toby Daniels, Founder and Executive Director of Social Media Week, Christy Carpenter, the Paley Center for Media's Chief Operations Officer, Pip Marquez de la Plata, Chief Marketing Officer of Meebo, and Frank Cooper, PepsiCo's Chief Engagement Officer, together with Ian Shafer, CEO of Deep Focus and Social Media Week Advisory Board member, for a press briefing to kick off the global conference. YOU CAN REQUEST A PRESS PASS BY EMAILING PRESS@SOCIALMEDIAWEEKNY.COM

6:30 PM
to 9:00 PM

#SMPR February Sponsored by PRSA-NY
158 Attendees
Location Connolly's Pub and Restaurant
Type  Networking
  #SMPR will showcase a panel of Account Executive who specialize in social media followed by a Q&A session, a discussion period and networking.
  Social Media Week, #SMPR and PRSA-NY invite you to a FREE networking and learning event for PR professionals who are interested in social media for public relations and communications. Panel Discussion: How does your agency handle social media? followed by Q&A & networking

9:00 PM
to 1:00 AM

Digital Somethings THIS EVENT IS INVITE ONLY
102 Attendees
Location Destination Bar
Type  Party
  This Digital Somethings event is a VIP invite-only party. DIGITALSOMETHINGS is a group of networking events, conferences, and mixers for friends and professionals in all industries, including technology, advertising, marketing, media and non-profits. DIGITALSOMETHINGS was founded in 2009 by David Weiner, Damien Basile, Brett Petersel, and Khayyam Wakil as a Global Events Organizations designed to feature organizations working in the digital space and allow influencers from across industries to network and have fun!
 

 

9:00 AM
to 11:00 AM

Crowdsourcery Potions 101: Why Some Marketing Potions Fail and Others Thrive, Hosted By JWT THIS EVENT IS SOLD OUT
59 Attendees
Location JWT
Type  Panel
  Moderator: John Winsor, CEO at Victors & Spoils Speakers: Ty Montague, Co-President and Chief Creative Officer, JWT North America Michael Lebowitz, Founder and CEO, Big Spaceship Saneel Radia, SVP, Alchemist at Denuo Faris Yakob, EVP Chief Technology Strategist at McCann Erickson New York
  Some have predicted that crowdsourcing is the future of the marketing, advertising and industrial design industry. The phenomenon, they argue, will accelerate creativity across a larger network. Others, meanwhile, have predicted that it is a passing fad but one that downward pressure on prices on current agency work. So which is it? Does crowdsourcing represent the beginning of the end of creative organizations? Or does it herald the beginning of something bigger and transformational for those agencies - and for business in general?

12:00 PM
to 2:00 PM

PCNY Presents the Wall Street Journal, et. al.
47 Attendees
Location Three West Club
Type  Panel
  Julia Angwin, WSJ/Digits; Julie Iannuzzi, The WSJ Digital Network; Simon Constable, The News Hub; Peter Kafka, All Things D; Jon Friedman, Marketwatch
  The Publicity Club of New York, the nation's oldest ongoing club for PR professionals, will host a luncheon panel featuring an array of editors and reporters from various Wall Street Journal-related media properties.

2:30 PM
to 4:30 PM

The Science of Social Media
376 Attendees
Location The Advertising Research Foundation
Type  Panel
  Speakers Duncan J Watts, a principal research scientist at Yahoo! Research, and author of Six Degrees: The Science of a Connected Age Jeff Doak, CTO, Converseon Ned Winsborough, CI Manager, Consumer Networks, General Mills
  According to a study by a research team at Penn State, 20% of Tweets are about brands. And it's not only Twitter where people are talking about brands. It also happens on Facebook, online forums, blogs, online communities, and other social networks. What makes people share so much information online? How can you better understand consumer behavior online to virally spread your message? Why does social media work, and why has it become such an effective form of communication? Learn how social psychology, user experience, site design, and an effective marketing strategy play into social media participation-and why word of mouth is one of the most powerful forms of marketing.

6:00 PM
to 9:00 PM

The Official PressLift Launch Event
106 Attendees
Location The Morris + King Company
Type  Party
  Steve Greenwood, VP of Applications, drop.io and Creator of PressLift Soraya Darabi, Product Lead, drop.io
  PressLift.com, an exciting new multimedia tool designed expressly for communications professionals, will debut officially during Social Media Week at the chic and modern offices of The Morris + King Company, a renowned interactive firm headquartered on Lower Fifth Avenue in New York City. Please join the drop.io and PressLift team, co-host PR Newswire and a cadre of social-media and new-media execs for a couple of hours of cocktails, canapes and, naturally, communicating.

6:30 PM
to 8:30 PM

Mediabistro.com Tweetup
157 Attendees
Location Turtle Bay
Type  Party
  Our Tweetup host will be our very own mediabistro.com Community Manger Seamus Condron
  The mediabistro.com Tweetup will bring media professionals together to chat and tweet about social media week

7:00 PM
to 9:00 PM

Digital Cocktails: Keys To Social Media Success
242 Attendees
Location For Your Imagination Studios
Type  Panel
  Jessica AmasonViral Media Editor for BuzzFeed.com and columnist for The Huffington Post Paul Kontonis CEO For Your Imagination Studios Adam Penenberg Author, VIRAL LOOP: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves; Contributing Writer, Fast Company, Professor, NYU School of Journalism Elizabeth Pigg Vice President Media Strategy, Edelman Digital
  Expert panelists in the field of social media and viral communications will offer insights and guidance to what works and what doesn't in creating successful social media and viral campaigns. A discussion of tools, techniques and ideas from the masters. Includes wine reception.
 

 

12:00 PM
to 2:00 PM

The Oldest Media Goes Social, hosted by Booz & Company
86 Attendees
Location Booz & Company
Type  Panel
  Speaker 1: A.J. Jacobs, New York Times Best Selling Author, The Year of Living Biblically, The Know-It-All Speaker 2: Levi Asher, lead blogger for book blog Literary Kicks (http://www.litkicks.com/) Speaker 3: Natalie Lin, Online Publicist, John Wiley & Sons, Inc Speaker 4: Meryl L Moss ,Book Promotion and Publicity, Meryl L. Moss Media Relations, Inc Moderator: Henry Copeland, founder of Blogads
  While books are the oldest of old media, some authors and publishers have had considerable success leveraging social media to promote their ideas and goods. This panel looks at the use and (occasional) abuse of social media to promote books.

4:00 PM
to 6:00 PM

Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries
115 Attendees
Location NYU Stern School of Business Kaufman Management Center Barr-Kawamura Commons, Room 5-50 (5th Floor)
Type  Panel
  Augustine Fou, Group Chief Digital Officer at Healthcare Consultancy Group Jay Parkinson MD, MPH, Partner, The Future Well / Co-Founder, Hello Health DJ Edgerton, CEO, Zemoga Oliver Kharraz, MD, COO/ Co-Founder, ZocDoc Ned Russell, Managing Director, Saatchi & Saatchi Wellness
  Social Media Week presents "Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries", a panel discussion designed to explore: * the laws and regulations affecting new technology and social media planning and implementation in healthcare & pharma industries; * tips for navigating these laws and successfully implementing your strategy; * and examples of innovative healthcare and pharma companies and what they are up to in the digital world.

6:00 PM
to 11:00 PM

SoundCtrl presents 'What is your $ocial Music Currency?' Sponsored by dotMusic
113 Attendees
Location The Former Tower Records space
Type  Panel
  Artists are using social media as a catalyst to boost popularity; validate possible new revenue streams with advertisers; and for global social good. Soundctrl is exploring the "currency" that social networking increasingly lends to the valuation of an artist's brand and what role it will play in the overarching strategy of an artist's career.

6:00 PM
to 8:00 PM

Social Sofrito
23 Attendees
Location HAVANA CENTRAL Times Square
Type  Party
  George Torres, aka, Urban Jibaro, will be Guest Host and Chief Connector. Owner and Chief Marketer of the Sofrito Media Group Cecilia Pineda Feret, Online Marketing and Community Strategist for Havana Central will host the event and attempt to introduce everyone who arrives to the event.
  Hispanic Purchasing Power is anticipated by the US Census to reach over $1 Trillion this year. Plus the amount spent overall on media and entertainment continues to grow as well.. . Equals opportunity! Latinos know how to party, and where else but at Havana Central in Times Square during Social Media Week can you network and mix and mingle with key contacts in the nation's fastest growing ethnic group and the fun industries of media and entertainment. We offer special drink prices for the first hour with nibbles provided by Havana Central first come, first served!

6:30 PM
to 8:30 PM

Reinvention from the Ground Up, hosted by Razorfish THIS EVENT IS SOLD OUT
187 Attendees
Location Razorfish Inc.
Type  Panel
  Speakers: Bonin Bough, Global Director of Digital and Social media at PepsiCo, Jeff Fleishmann, Chief Digital Officer, TIAA-CREF, Jaidev Shergill, CEO of Bundle & Emily Riley, Forrester Research. The panel will be moderated by Shiv Singh, VP & Global Social Media Lead at Razorfish
  How social media and social influence marketing is forcing marketers to think beyond the realm of marketing and traditional advertiser/publisher relationships to engage their customers and deliver on their brand promise
 

 

11:00 AM
to 4:00 PM

Dollar Van Demos Live!
24 Attendees
Type  Other
  This interactive event is being hosted by the crew from DollarVanDemos.com (2 video cameras, host), 4+ performers (tba), Black Street Van Line
  Dollar Van Demos, a music video showcase featuring performers inside a Brooklyn dollar van (a shared commuter van) with real passengers, invites Social Media Week participants to ride along with us. Feel free to interview & photograph the artists, passengers, and the Dollar Van Demos team. Reserve a front row seat to discover the best hip hop and reggae music in NYC. Each session will take approximately 90 mins. PLEASE EMAIL dollarvandemos@gmail.com to RSVP.

2:00 PM
to 3:00 PM

Webinar: Social CRM & Lead-Generation on Twitter for Business Teams
46 Attendees
  A Social Media Week launch demo by Bantam Live. Social CRM was recently listed by TechCrunch as one of the hottest technologies to rock 2010, and with good reason. The voice of the customer on the web now enables and requires businesses to change their practices for better efficiency and responsiveness. With its early success in customer support, social CRM is now finding its way for use among business teams in the sales and business development departments. Join a presentation and demo of Bantam Live, a new Social CRM offering for sales and business development teams that has launched during Social Media Week. Hosts John Rourke and Alex Turnbull of Bantam Networks will discuss the broadening spectrum of Social CRM offerings and demonstrate how business teams can use Bantam Live for lead-generation and engagement on Twitter.

6:30 PM
to 9:00 PM

Is the The Future F#cked? THIS EVENT IS SOLD OUT
145 Attendees
Location Hudson Terrace
Type  Panel
  Ian Schafer, CEO of Deep Focus, Nick Denton, CEO of Gawker Media, Joe Marchese, President of SocialVibe. Moderator, Rob Norman, CEO of GroupM
  Join a notorious group of disruptors as they decide the fate of the media economy right in front of your eyes.
 

 

9:00 AM
to 6:00 PM

Media Camp NYC
122 Attendees
Location SAE Institute of Technology
Type  Conference
  This is an innovative un-conference focused on: * mobile media * web development, usability, search * internet startups (how do they do it) * teaching and educational technology * blogging, branding, PR, advertising new and social media If you do stuff with the web, or want to, come along you'll meet some very cool people. suggested themes thus far: * Social Media Ethics * Facebook ads * Collaborative Writing Research * Marketing Strategy Optimisation * Social Media Related Projects and Startups * How technology benefits Strategy, Administration, Communication and Creative Practice to strengthen organisations. * We'll update this list as we go ...

1:00 PM
to 2:00 PM

Social Media in the Age of Obama
67 Attendees
Type  Other
  Eric Hamilton Executive Director of the Web Academy Engagement Manager at Yahoo! Author of "Social Media Branding in the Age of Obama"
  Social Media in the Age of Obama... Learn about the free social media technology that helped elect our 44th President. This webinar will highlight strategies for Facebook, Myspace, Twitter, Blogger, BlogTalkRadio, LinkedIn, NING and other social media web sites. In addition, this webinar will talk about the history of information and the 1st information revolution of the 13th century.

3:00 PM
to 5:00 PM

Whole Foods Market Presents: Afternoon snack. A New York New Food Media Panel. THIS EVENT IS SOLD OUT
138 Attendees
Location Whole Foods Market Bowery
Type  Panel
  Who is involved: Liza Mosquito de Guia, Founder & Chief Storyteller, food. curated, Cathy Erway, www.noteatingoutinny.com, Nick Fauchald, editor-in-chief, Tasting Table, Emily Fleischaker, Associate Multimedia Editor, Bon Appétit, Josh Friedland Editor & Publisher thefoodsection.com & gastrobuzz.com, Nicole Taylor, host, Hot Grease, Heritage Radio Network.
  Milk, cookies and an exploration of the new food media landscape.

7:30 PM
to 10:30 PM

Social Media Week Official Closing Party sponsored by Meebo, Pepsi and Diageo BY INVITATION ONLY
310 Attendees
Location Kiss & Fly
Type  Party
  Join Meebo and Pepsi Refresh, together with New York sponsors, partners & advisory board members to celebrate to closing of Social Media Week 2010. This event is by invitation only.
 

 

7:30 AM
to 5:30 PM

EventCamp
85 Attendees
Location The Roger Smith Hotel
Type  Conference
  Deidre Breckenridge: President, PFS Marketwyse Jeff Hurt: Director of Educataion and Events, Velvet Chainsaw Jessica Levin: President, Seven Degrees Communication Micael McAlllen: Co-Founder Grass Shack Events and Media Michael McCurry: Strategic Account Manager, experient Inc Tony Veroeven: Executive Conference Manager, Conference 2.0 (OmniPress) Clint Bonner: SVP, The Social Collective Brian Simpson - New Media at The RogerSmith Hotel and more...
  EventCamp 2010 is a BarCamp-style gathering for event professionals to share best practices and learn new strategies to create a successful event. EventCamp is the first industry gathering of its kind, offering a low-cost alternative to the pricey annual conference and allowing attendees the option to generate their own content, encouraging participation and allowing for a more interactive environment. Approximately half the session topics will be pre-determined, and aim to assist planners in utilizing social media and technology in event planning, execution, business development and networking. A grassroots initiative, EventCamp is being organized by a diverse group of volunteers, all of whom are experienced event and social media professionals, and advocates of the power of technology to take events to the next level.